Stellantis Plans Seven Sub-$40,000 Models by 2030

Stellantis said Thursday, May 21, 2026, it plans to introduce seven new vehicles priced under $40,000, including two models expected to start below $30,000. The announcement was made at the company’s North American headquarters in Auburn Hills, Michigan. The pricing push is part of Stellantis’ FaSTLAne 2030 business plan, which includes a €60 billion ($69.5 billion) investment over the next five years aimed at boosting growth and profitability.

The company said the broader plan calls for 60 new vehicle launches and significant updates to 50 existing models by 2030. Stellantis expects the lineup to span multiple powertrains, including 29 battery-electric vehicles, 15 plug-in hybrids or range-extended electric vehicles, 24 hybrids, and 39 internal combustion engine or mild-hybrid models.

Stellantis said it will concentrate investment on four global brands—Jeep, Ram, Peugeot, and FIAT—directing about 70% of new investments to growing those brands. The company also described plans for its other brands to sharpen their positioning in specific regions and segments.

North America lineup targets broader price coverage

In North America, Stellantis said it aims to expand market coverage by 50% with 11 new vehicles. Within that pipeline, the company said seven new Jeep, Ram, Dodge, Chrysler, or Fiat models will be priced under $40,000, with two more expected to come in under $30,000.

Stellantis said three new “Value By Design” Chrysler vehicles—named Airflow and Arrow—are expected to start below $30,000. The company also outlined additional nameplates and variants expected by 2030, including the Jeep Recon EV, new Rampage and Dakota pickups for Ram, and a new GLH for Dodge.

Low-cost Europe EV plan points to Italy production

In Europe, Stellantis said it plans to compete in the low-cost EV market with an entry-level electric vehicle expected to start around €15,000 ($17,500). The company said the model is slated to be produced at its Pomigliano, Italy, plant starting in 2028.

The FaSTLAne 2030 plan sets the framework for those product and pricing moves, and Stellantis has indicated it will provide more detail as programs advance toward launch dates. Investors and consumers will be watching for timelines and specifications to be confirmed as the company rolls out its updated lineup.